Privacy Policy

This Privacy Policy governs the collection, use, disclosure, and protection of your personal information by BlackWhiteMatch when you access or use our website at blackwhitematch.net and our associated mobile applications, including "Black White Meet – Eternal" available on the iOS App Store and "Black White Interracial Dating" available on Google Play. This policy applies to all users of our services regardless of whether you access them through a mobile device, tablet, computer, or any other platform.

By creating an account, downloading our applications, or using any of the services offered by BlackWhiteMatch, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service. If you do not agree with the terms of this policy, you must refrain from using our services. Your continued use of our platform following any modifications to this policy constitutes your acceptance of the updated terms.

We may supplement this Privacy Policy with additional notices or policies that describe specific processing activities for particular features, services, or promotional campaigns. Such supplemental notices are incorporated by reference into this policy and should be read in conjunction with it. We encourage you to review this policy periodically to stay informed about how we protect your personal information.

BlackWhiteMatch acts as the data controller for the personal information collected through our services. We are committed to processing your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation for users in the European Union and European Economic Area, the California Consumer Privacy Act for California residents, and other relevant privacy regulations.

BlackWhiteMatch is the operator of this platform and is responsible for the collection, use, and protection of your personal information as described in this Privacy Policy. We are a company organized under the laws of the State of Delaware, United States of America, and we operate the website located at blackwhitematch.net along with our associated mobile applications.

For any privacy-related inquiries, concerns, or requests, please contact our team via email at support@blackwhitematch.net or visit our contact page. We have designated a privacy team responsible for overseeing our data protection practices and ensuring compliance with applicable privacy laws.

BlackWhiteMatch promotes two mobile dating applications: "Black White Meet – Eternal," our premium iOS application developed by ZALE MART LTD, and "Black White Interracial Dating," our Android application developed by Black White Dating. Both applications are designed to help individuals find meaningful connections with people from different racial and cultural backgrounds.

As the data controller, BlackWhiteMatch determines the purposes and means of processing your personal information. We are committed to transparency in our data practices and will clearly inform you about what information we collect, how we use it, and with whom we share it. If you have questions about our identity, location, or how we operate, please do not hesitate to contact us using the information provided above.

BlackWhiteMatch collects various categories of personal information to provide, maintain, and improve our services. The information we collect can be categorized into the following groups, each serving specific purposes in delivering our platform to you.

• Account Data: When you register for an account, you provide us with your name, email address, date of birth, and phone number. This information is essential for creating your account, verifying your identity, and enabling communication between you and other users of our platform.
• Profile Data: To help you find meaningful connections, you may provide information about your gender, dating preferences, interests, photos, and a personal biography. This data is displayed to other users to facilitate introductions and conversations within our community.
• Content: You may submit, upload, or transmit messages, photographs, videos, and other content while using our services. This user-generated content is processed to deliver the messaging and sharing features of our platform and may be retained for the duration of your membership.
• Usage Data: We automatically collect information about how you interact with our platform, including the pages you visit, features you use, your interactions with other users, your click patterns, and the duration of your sessions. This data helps us understand user behavior and improve the functionality and user experience of our services.
• Technical Data: When you access our services, we collect technical information including your IP address, device type, operating system, browser type and version, and advertising identifiers such as the Google Advertising ID and Apple's Identifier for Advertisers. This information is used for security purposes, fraud prevention, and delivering targeted advertisements.
• Geolocation Data: With your explicit consent, we may collect precise or approximate location information from your device to help you find matches in your area and provide location-based features. You can manage location permissions through your device settings or within the application.
• Verification Data: To maintain a safe and trusted community, we may collect selfie photographs and, in certain circumstances, government-issued identification documents for identity verification purposes. This data is used solely for verifying your identity and is processed in accordance with our security standards.
• Cookies and Tracking Data: We and our third-party partners use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing activities, preferences, and device usage. These technologies enable us to provide essential functionality, analyze site traffic, and deliver personalized advertisements.

The specific information collected may vary depending on how you access our services and what features you use. We collect only the information necessary to provide our services and will clearly indicate when information is optional versus required for account creation or specific features.

BlackWhiteMatch uses your personal information for the following purposes, with each purpose linked to a corresponding legal basis for processing under applicable data protection laws. We process your data only to the extent necessary for the purposes described herein.

• Providing Services: We use your information to create and maintain your account, facilitate matching with other users, enable messaging and communication features, and deliver the core functionality of our dating platform. Legal basis: Contract performance
• Improving User Experience: We analyze usage patterns, technical data, and feedback to understand how users interact with our services, identify bugs, and develop new features that enhance user satisfaction. Legal basis: Legitimate interests
• Safety and Moderation: Your information is used to detect and prevent fraudulent activity, harassment, spam, and other prohibited conduct. We employ automated systems and human reviewers to monitor content and ensure compliance with our community guidelines. Legal basis: Legitimate interests and legal obligation
• Communication: We use your email address and phone number to send service-related notifications, respond to your inquiries, provide customer support, and inform you about changes to our Terms of Service or Privacy Policy. Legal basis: Contract performance and legitimate interests
• Marketing: With your explicit consent, we may send promotional communications about our products, special offers, and updates. You can withdraw your consent at any time through your account settings or by contacting us directly. Legal basis: Consent
• Legal Compliance: We may process your information to comply with applicable laws, regulations, legal processes, or governmental requests, including responding to lawful orders from law enforcement authorities. Legal basis: Legal obligation
• Advertising: We use technical data and advertising identifiers to display relevant advertisements on our platform and third-party websites. This helps us offer free services while generating revenue to support our operations. Legal basis: Legitimate interests and consent (for certain advertising cookies)

We do not use your personal information for purposes incompatible with those listed above without providing you with prior notice and obtaining your consent where required by law. Automated decision-making, including algorithms that determine your compatibility with other users, is employed to enhance our matching functionality, and you have the right to request human review of decisions that significantly affect you.

BlackWhiteMatch shares your personal information with the following categories of recipients to provide, maintain, and improve our services. We take measures to ensure that any third party with whom we share your information maintains adequate data protection standards consistent with this Privacy Policy.

• Other Members: Your profile information, including your photographs and biography, is visible to other users of our platform to facilitate introductions and connections. Messages you exchange with other users are shared with those users as part of the service. We encourage you to exercise caution when sharing personal information with strangers.
• Service Providers and Vendors: We engage trusted third-party companies to perform services on our behalf, including cloud hosting infrastructure, data analytics providers, customer support services, payment processors, email delivery services, and cybersecurity firms. These providers have access to your information only as necessary to perform their designated functions and are contractually obligated to protect your data.
• Law Enforcement and Government Authorities: We may disclose your personal information when required by law, regulation, court order, or other legal process, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of BlackWhiteMatch, our users, or the public.
• Affiliated Companies: We may share your information with our parent company, subsidiaries, and other affiliated entities for purposes consistent with this Privacy Policy, including internal administrative purposes and providing you with information about products and services offered by our family of companies.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of the transaction. We will notify you via email or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

Important Notice: BlackWhiteMatch does not sell your personal information to third parties for their own marketing purposes. We do not rent, trade, or otherwise disclose your personal information to advertisers or data brokers. Any advertising on our platform is managed through service providers who process data only on our instructions and for specified purposes.

When we share your information with third parties, we limit the disclosure to only what is necessary and ensure that appropriate safeguards are in place to protect your personal information throughout its processing.

BlackWhiteMatch operates globally, and your personal information may be transferred to and processed in countries other than your country of residence, including the United States where our primary servers are located. These countries may have different data protection laws than your home country, and we are committed to ensuring that your information receives adequate protection regardless of where it is processed.

When we transfer personal information from the European Union, European Economic Area, or the United Kingdom to countries that have not been recognized as providing an adequate level of data protection, we implement appropriate safeguards to protect your information. These safeguards include Standard Contractual Clauses approved by the European Commission, which establish contractual obligations on data importers to protect personal information to EU standards.

For users in the European Economic Area, we rely on the European Commission's Standard Contractual Clauses as the legal mechanism for international data transfers. We have implemented additional measures to ensure that any third party processing your data abroad maintains the same level of data protection as required under the General Data Protection Regulation.

You may request details about the specific safeguards we have implemented for international data transfers by contacting our privacy team at support@blackwhitematch.net. We are committed to transparency regarding cross-border data flows and will provide you with information about how your personal information is handled when transferred internationally.

BlackWhiteMatch retains your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The duration for which we retain your data depends on the nature of the information, the purposes for which it is processed, and applicable legal requirements.

Active Account Data: While your account remains active, we retain all personal information you have provided, including your account data, profile information, photographs, messages, and usage history. This information is necessary to provide you with continuous access to our services and to maintain the functionality of our platform.

Safety and Moderation Data: Records related to reports of harassment, fraud, prohibited conduct, or other safety incidents may be retained for up to twelve months following the resolution of the reported matter. This retention period allows us to prevent repeat violations, respond to regulatory inquiries, and maintain the security of our community.

Inactive Accounts: If you do not log into your account or use our services for a period of two years, we may delete your account and associated personal information after providing you with prior notice at your registered email address. You may request deletion of your account at any time through your account settings or by contacting our privacy team.

Legal and Tax Requirements: Certain financial and transaction records, including records related to paid subscriptions and in-app purchases, may be retained for as long as required by applicable tax laws, financial regulations, and other legal obligations. These records are retained separately from your general account data and are subject to stricter access controls.

Upon account deletion, we will take reasonable steps to delete your personal information or anonymize it such that you can no longer be identified. However, residual copies of your information may remain in our backup systems for a limited period until our next scheduled backup cycle.

BlackWhiteMatch respects your privacy rights and is committed to providing you with control over your personal information. Depending on your location, you may have certain legal rights regarding the collection, use, and processing of your data. This section describes the rights available to you and how you can exercise them.

• Right of Access: You have the right to request a copy of the personal information we hold about you. Upon receiving your request, we will provide you with access to your data within the timeframe required by applicable law, typically within thirty days for EU users.
• Right of Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. You can update much of your account information directly through your profile settings, or you can contact us to request corrections to other data.
• Right of Deletion: You have the right to request the erasure of your personal information, also known as the right to be forgotten. You may request deletion of your account through your account settings or by contacting our privacy team. We will honor your request subject to any legal retention requirements.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format. Where technically feasible, we can transmit your data directly to another service provider at your request.
• Right to Object: You have the right to object to certain processing activities, including processing based on legitimate interests and processing for direct marketing purposes. Upon receiving your objection, we will cease the challenged processing unless we demonstrate compelling legitimate grounds.
• Right to Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of your data or when processing is unlawful but you oppose deletion.
• Withdrawal of Consent: Where we process your data based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• California-Specific Rights: If you are a California resident, you have the right to know what personal information is collected about you, to access that information, to request deletion, to opt-out of the sale or sharing of your personal information, and not to be discriminated against for exercising your privacy rights under the California Consumer Privacy Act.

To exercise any of these rights, please contact our privacy team at support@blackwhitematch.net. In your request, please specify which right you wish to exercise and provide sufficient information to verify your identity. We may require additional verification steps to protect your information.

If you are located in the European Union or European Economic Area, you also have the right to lodge a complaint with the supervisory authority in your country of residence if you believe our processing of your personal information violates applicable data protection laws. For UK residents, you may contact the Information Commissioner's Office.

BlackWhiteMatch is not intended for individuals under the age of eighteen years, and we do not knowingly collect, use, or solicit personal information from children, adolescents, or individuals under the age of majority in their respective jurisdictions. Our services are designed for adults who are seeking meaningful connections and relationships.

In accordance with the Children's Online Privacy Protection Act and similar regulations in other jurisdictions, we do not knowingly collect personal information from children under the age of thirteen in the United States or under the age of sixteen in the European Union. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at support@blackwhitematch.net.

If we become aware that we have inadvertently collected personal information from a child under the applicable minimum age, we will take prompt steps to delete such information from our systems and terminate the child's account. We may also implement age verification measures at registration to prevent minors from creating accounts on our platform.

Parents and guardians should monitor their children's online activities and ensure that their children do not use our services without appropriate parental consent where required by law. If you have concerns about the privacy of a minor who may have accessed our platform, please contact our privacy team immediately so that we can investigate and take appropriate action.

BlackWhiteMatch uses cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing activities, preferences, and device usage. These technologies are widely used across online platforms and enable us to provide essential functionality, analyze site traffic, and deliver personalized content and advertisements.

• Essential Cookies: These cookies are necessary for the basic functionality of our website and mobile applications. They enable core features such as account authentication, security, session management, and accessibility. Essential cookies cannot be disabled without significantly impairing your ability to use our services.
• Analytics Cookies: We use analytics cookies to understand how visitors and users interact with our platform by collecting information about pages visited, features used, time spent on the site, and navigation patterns. This data helps us identify areas for improvement and optimize the user experience. We may use third-party analytics services to assist with this analysis.
• Advertising Cookies: We and our advertising partners use cookies and similar tracking technologies to deliver relevant advertisements based on your interests, browsing behavior, and preferences. These cookies track your activity across our platform and third-party websites to measure advertising effectiveness and serve personalized ads.

You can manage your cookie preferences through your browser settings, which allow you to block or delete cookies. Additionally, our mobile applications may provide in-app settings that allow you to limit certain types of tracking, such as advertising identifiers. Note that disabling cookies may affect the functionality of our services and may prevent you from using certain features.

For users in the European Union and European Economic Area, we will obtain your consent before placing non-essential cookies on your device. You can withdraw your consent at any time by adjusting your browser settings or, where applicable, through our cookie consent management platform. For mobile applications, you may be prompted to consent to certain data collection practices when you first install or update the application.

We may also use pixel tags, also known as web beacons, which are small graphic images embedded in web pages or emails that help us understand how you interact with our communications and services. These technologies operate in conjunction with cookies and are used for purposes similar to those described above.

BlackWhiteMatch reserves the right to update, modify, or revise this Privacy Policy from time to time to reflect changes in our data practices, technological developments, legal requirements, or other operational considerations. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

The "Last Updated" date at the top of this Privacy Policy indicates when the policy was most recently revised. Any changes to this policy become effective upon posting of the revised policy on our website. For significant material changes, we will provide additional notice through one or more of the following methods: a prominent notice on our website homepage, a notification within our mobile applications, or an email sent to the address associated with your account.

Material changes include but are not limited to changes to the types of personal information we collect, the purposes for which we use your information, the categories of third parties with whom we share your information, and any rights you have regarding your personal information. We will not make material changes that significantly reduce your privacy protections without providing you with prior notice and the opportunity to review the updated policy.

Your continued use of our services following any modifications to this Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the modified policy, you must stop using our services and may request deletion of your account and personal information in accordance with your rights described in this policy.

If we make non-material changes to our Privacy Policy, such as correcting typographical errors or clarifying existing provisions, the updated policy will be effective immediately upon posting, and no additional notice will be provided unless required by applicable law.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to responding to your inquiries promptly and providing you with the information you need to exercise your privacy rights.

Email: For all inquiries, including privacy-related requests, please reach us at support@blackwhitematch.net. Please include "Privacy Request" in the subject line of your email to help us route your inquiry to the appropriate team member. We aim to respond to all privacy-related requests within thirty days.

Contact Page: You can also reach us through our contact page for general inquiries, account support, or technical assistance.

European Union and European Economic Area Users: If you are located in the EU or EEA and believe that we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the supervisory authority in your country of residence. Each EU member state has designated a national data protection authority that handles privacy complaints. You can find contact information for your local supervisory authority through the European Data Protection Board website.

We take all privacy inquiries seriously and are committed to working with you to resolve any concerns you may have about our collection, use, or protection of your personal information.